Pop Trading Company
Founded in Amsterdam in 2013, Pop Trading Company began as a platform deeply rooted in skateboarding and its surrounding community. Initially focused on distributing highly respected skate brands, Pop gradually evolved into creating its own apparel and cultural projects. Today, the brand is recognised for its ability to blend the authenticity of skate culture with innovative design and, of course, materials that endure both on and off the skateboard.
A Shared Foundation
The collaboration celebrates a shared respect for craft, longevity, and culture. The Weejuns® loafer has long been embraced by British youth and skate communities, from school uniforms to mod and skate style. Pop Trading Company is rooted in European skateboarding and brings a design perspective shaped by real skate culture. By pairing our handsewn moccasin craftsmanship with Pop’s skate aesthetic, the Easy Weejuns® Lincoln loafer is reinterpreted in a way that is both reflective of its history and its ability to express different identities.
A Balance of Heritage Craft and Iconography
Our hand-sewn moccasin construction and top-grade leathers are paired with Pop Trading Company’s custom metallic hardware in shining silver and polished gold finishes, bringing their skate-informed, detail-focused perspective to the iconic Easy Weejuns®. Known for remixing classics and shaping street culture, Pop adds a playful, contemporary edge that complements G.H.BASS’s heritage craftsmanship. Set on the Easy Weejuns® rubber sole, these loafers deliver all-day comfort, grip, traction, and water resistance. Rooted in tradition yet expressive of modern street identity, the G.H.BASS x Pop Easy Weejuns® Lincoln Loafers are available in classic black and smooth chocolate brown leather.
A Short Film Directed by Dan Henshaw
Inspired by the British skateboarding culture and the creative influences that shaped it, the collaboration is accompanied by a film directed by Dan Henshaw. Shot across London, the film brings together figures like Nick Jensen, whose iconic parts in Blueprint Skateboards videos helped define a generation of UK skateboarding and Tim Burgess, the lead of The Charlatans, who’s song “Viva La Sociale” was famously used in Blueprint’s First Broadcast video in 2001. A subtle nod to the crossover of skate culture and British music. The film is not nostalgia for the sake of nostalgia, it's focus on the shared influences of footwear, skateboarding, and music and how they continue to shape identity and creative expression.
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