GHBass_GedPalmer_Storewindow

To launch summer in our Beak Street store we collaborated with sign painting artist Ged Palmer of Luminor Sign Company. Together we created a bright summer window showcasing typographies from our archives.

Luminor specialise in providing custom design, lettering and sign making to London and beyond.

Read our conversation with Luminor Sign Company discussing design inspiration, career highlights and their experience working with G.H. Bass & Co.


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‘S’ @ghbass_eu window splash

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Firstly, for those who aren’t familiar with Luminor Sign Co, please can you explain what you do?

The Luminor Sign Co is one part old school sign shop, one part analog design studio. From our little shop on Roman Rd we make everything from humble paper signs all the way up to ornate gold leaf glass shop fronts. Branding, calligraphy, murals, screen printing, commercial lettering, vehicles, window splashes - we are lucky to have a lovely mix of work, but we approach every
project by asking the same question - how did this used to be made? How can we make this by hand and keep it real?

When creating your own designs, where
do you draw your inspiration from?

Ged spends his lonely nights trawling the dark recesses of the internet looking for rare calligraphy and sign writing books from the 19th and early 20th C. Other than that we just like to keep our eyes and ears open and see all the wonderful design and architecture out there in the cities around the world.

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How would you describe your process from concept to creation?

We are really lucky that we get all kinds of great briefs from our clients. With this project we were able to dive into the GH Bass archives and look at some of the great designs they’ve used over the decades. We were also given a great phrase ‘Stride into Summer’ so the lettering was designed to express that with movement and colour. With hand lettering and sign painting we don’t look for fonts, we draw everything up custom to the job. We could be making a banner for a playgroup or a gold leaf glass fascia for a high end French patisserie - the styles, colours and materials are always chosen to be the most appropriate to the message we are conveying.

What has been your career highlight so far?

Painting the lion enclosure at London Zoo was pretty awesome! A worker at the zoo asked us to turn down the Elvis because they had to train the tapirs!

How was your experience designing the G.H. Bass store window?

We had a blast! We sketched the design to scale and then freehanded everything on site using water based paints and a type of high opacity cel animation ink for the colours. Cutting in all the outlines is super rewarding as that’s when you define the design and make it pop! We also had two Djs called the Disco Freaks there providing a great vibe!

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