We are firm believers of suede as a wardrobe staple, no matter the season. Yet, with the unpredictable nature of the British elements, stepping out can be a risky endeavour if you don’t know how to look after it.

At G.H. Bass & Co., suede has been a fundamental material for so many of our iconic loafers over the years, so it’s only fitting that we share our best tips on how to keep yours looking tip top. We’ve put together a short guide on suede care and how to keep your shoes clean.

  1. Treat your suede shoes

Investing in a good suede protector spray will help to treat your shoes with a waterproof layer to help prevent damage. It should also prevent the colour from running if they do get wet and prolong the suede from fading over time.

When buying a new pair of suede shoes or boots, treat them immediately to prolong their appearance, and spray again after you’ve cleaned them.

Leather and suede protector spray

  1. Let your suede dry naturally

Whilst, ideally, it’s better to avoid wearing your suede shoes in wet weather, if they do get wet, you should let them dry naturally and not on a radiator. Intense heat could cause the suede to distort or crack, or potentially seal in unsightly watermarks. Leave your shoes to dry at room temperature, and stuff them with balled up newspaper or tissue to help retain the natural shape the shoe takes when you’re wearing them.

  1. Brush and wipe the right way

If using a brush on your shoes, gently brush mud or dirt in the direction of the suede fibres with either a suede brush or one with gentle bristles – do not brush vigorously or back and forth. Similarly, if you need to wipe the suede to remove a wet stain, use a dry towel and wipe in sweep gently in one direction.


  1. Work on tougher stains when dry

Whilst it might be tempting to attempt to remove bigger stains as soon as you spot them, it’s better to let the shoes dry and then attempt to clean them. This is because wet leather and suede can become weaker and more prone to damage or cracking.

  • For watermarks or water-based stains, you can use a suede eraser to gently lift marks and then brush the fibres back into place
  • Dab a small amount of white vinegar and water solution onto a sponge or cloth for darker stains
  • For oil-based stains, dust the area with talcum powder or corn-starch and leave the shoes for several hours or a day. Then, gently brush the stain to remove.

Click here to shop our Men’s suede loafers or view our full collection of shoe care products.