The fashion world is forever changing, and with new seasons come new styles. That’s why we thought we’d give you a sneak peek behind the G.H. Bass & Co. scenes, with a look at the mood board for our AW17 shoot.

We’re all about our story, and we take the same approach when it comes to our concepts. This season’s theme? A couple from Europe exploring the US and Americana, where our roots are. We chose models Mackinley and Vanya to play the part:

Vanya ShigolevMackinley Hill 2In keeping with our heritage, we went for contemporary and spontaneous, with cool attitude, channeling the likes of James Dean and Cindy Crawford – two style icons.

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Set outdoors, the shoot aims to capture the spirit of Americana, with a distinctly Ivy League feel, with non-brand recognisable clothing playing a central part. The end result is a shoot in which vintage is very much at home.

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Keep an eye out for our AW17 collection – bringing classic, timeless style to any winter wardrobe.