The mood board that defined our AW17 campaign
11th September 2017
The fashion world is forever changing, and with new seasons come new styles. That’s why we thought we’d give you a sneak peek behind the G.H. Bass & Co. scenes, with a look at the mood board for our AW17 shoot.
We’re all about our story, and we take the same approach when it comes to our concepts. This season’s theme? A couple from Europe exploring the US and Americana, where our roots are. We chose models Mackinley and Vanya to play the part:
Set outdoors, the shoot aims to capture the spirit of Americana, with a distinctly Ivy League feel, with non-brand recognisable clothing playing a central part. The end result is a shoot in which vintage is very much at home.
Keep an eye out for our AW17 collection – bringing classic, timeless style to any winter wardrobe.