Store Event - Weejuns Penny Slide
10th April 2017
Once a month we bring together friends, neighbours, guests and trend influencers to salute the brand, escape the hustle and bustle of town and generally unwind with a drink or two.
This month we celebrated the launch of our highly anticipated Weejuns mule, Penny Slide. Yup – we gave our classic penny loafer a warm weather makeover. The big reveal was a resounding success and we have no doubt that our version of this seasons ‘It shoe’ will be tenaciously waging for the No1 spot in the footwear stakes. Deservedly so as it is not only ferociously on trend – it’s comfortable, chic AND sophisticated.
The gorgeous bridal rose pink (to make the boys wink!) slide was the most popular colour to sell on the night although the gold slide came a close 2nd, receiving a multitude of affections.
We welcomed Sister PR through the doors as well as neighbourhood store sales executives and lots of loyal Bass fans.
“It was a real community feeling at the store, people brought friends and stayed on, chatted and enjoyed the drinks with us. We were talking about the history of G.H.Bass & Co. and people were really interested in the brand heritage. Such a warm welcome at the store too“ Marta – Marketing & PR Executive at Overland Shoes
Save the date! Next event May 4th Carnaby Street style night in association with GQ where you will receive 20% OFF in store between 5-9pm.
Follow us and get updates on the next fun affairs. See you at the store!
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