The origins of mod culture can be traced back to a small subset of teens and young adults within the late 1950s and spread throughout the UK to form a new subculture in the early 1960s. Initially much more of a style movement, mods were typically style-conscious working-class men with a penchant for tailored clothing and shoes, gathering inspiration through French and Italian literature and film.

Perhaps best known for their famous seaside clashes with contrasting rocker subcultures, mod culture had evolved by the mid-sixties to encompass a wider membership amongst the younger generation. The distinct, clean-cut style and taste for modern jazz, soul and blues, conflicted with the hard leather-wearing rockers, leading to now infamous riots across British seaside towns over an Easter weekend – events that are now engrained in pop culture.

Mods and mopeds lined in a row Image credit: Paul Townsend (Flickr)

As the swinging sixties took hold of Britain, and particularly London, mod culture evolved to encompass a wider sense of what was considered to be popular at the time. Bands and icons such as The Beatles and Twiggy personified the era, leading the way in terms of influencing a wider spread of the culture.

Throughout the years, the subculture has seen several revivals, notably during the mid to late 1970s with the popularity of mod-influenced bands such as The Jam and The Who, and during the 1990s with the emergence of Britpop and its icons, Oasis, Blur and Pulp.

Weejuns: A timeless classic for any mod revival generation

Yet, despite pluralistic interpretations of the mod throughout the decades, one thing has remained a prominent part of the movement: style. As highlighted by The Idle Man, footwear is an incredibly important part of the mod style and prerequisites include a smart, clean and well-polished shoe, from desert boots and brogues to Chelsea boots and loafers.

Paul Weller, wearing loafers, next to Pete Townsend Image credit: The Rake

The industrious Bass Weejuns have been found on the feet on many a style-conscious wearer over the decades, whether an Ivy League student or legends such as Michael Jackson himself and timeless mod icon, Paul Weller. The hand-stitched leather and hard-wearing soles, reflecting strong values of quality and craftsmanship, make an obvious choice for anyone looking to revive the mod style within their own wardrobe.

Want to shop the Mod look? We’ve listed some of our top picks for achieving contemporary mod style below.

 

For more inspiration on how to wear G.H. Bass & Co., follow our official EU Instagram here.