Introducing Fred Perry x G.H. Bass & Co.
Here at G.H. Bass & Co., we love to celebrate the heritage and craftsmanship of fellow long-standing brands in fashion and footwear, which is why we’re thrilled to announce our collaboration with the iconic fashion brand Fred Perry.
The collaboration was a natural meeting of minds, and an opportunity to explore our shared history in fashion and subcultures.
Though both brands were established in completely different eras and on different continents, they are both the creation of visionaries. Triple Wimbledon champion Fred Perry founded his brand in the 1950s and the Laurel Wreath has been adopted across generations, while its functional, durable sportswear soon became part of the British subcultural uniform.
Established in 1876 by George Henry Bass, G.H. Bass & Co. started out with similar core values to Fred. Bass’s motto was: “To make the best possible shoe for the purpose for which it was intended.” In 1936, he put a stylish spin on a Norwegian farm shoe designed for ‘loafing in the field,’ and playfully dubbed them Weejuns – introducing the world’s very first penny loafer.
This meeting of minds formed the bedrock of our new collaborative collection - two adaptations of our iconic leather Weejuns.
Fast forward to the 1950s and 60s, after the birth of Fred Perry's eponymous label and the rise in popularity of our iconic Weejuns, where the brands first converged at the intersection of music and fashion. Regarded as the uniform of choice for a Mod, a disciple of the jazz and soul scene in 1960s Britain, Fred Perry’s iconic polo shirt was worn alongside slim fitting suits and anoraks.
The brand and its iconic laurel wreath became a symbol of the counterculture, and often paired with this uniform were the original G.H. Bass & Co. Weejuns. Prized for allowing the wearer to move with ease across dancehalls, the humble loafer became the shoe of choice for a myriad of scenes, from Mods and Ska to Two Tone.
BEHIND THE DESIGN
We have partnered with Fred Perry to adapt our iconic penny loafer in oxblood and navy colours, and a tassel loafer in black and bottle green. These rich tones compliment Fred Perry’s apparel offering.
In turn the iconic Weejuns are given the Fred Perry treatment, with tough, heavy-duty styling. Designed with a thick, ridged commando EVA outsole that has graced our Weejuns 90s profile, the leather in-sock is also finished with a tartan trim directly taken from the brand’s Harrington jacket.
As always the shoes bear the hallmarks of our superior craftsmanship, with traditional hand-sewn moccasin construction. Look out for key details, like the contrast trim above the outsole, which nods to Fred Perry’s ubiquitous tipping detail, found on the iconic Fred Perry shirt.
Click here to shop new arrivals to our collection.
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